With this campaign, Livpure has taken a very different approach by choosing not to resort to scare tactics like their direct competitors. In order to humanize brand, Livpure spreads goodness amongst its followers. The campaign reminds individuals and urges them to drink water at regular intervals, to encourage them to live #TheLivPureLife by helping them inculcate a good habit. Endorsed by Sachin Tendulkar, the campaign employed mobile, web and social media wherein the brand created, curated & co-created content to usher in a movement.
Contrary to our belief, goodness is integral to the human condition and Livpure’s #FinishYourGlass campaign tapped into that very thing and motivated the discerning to move towards a healthy lifestyle & eventually giving Livpure the ultimate endorsement by purchasing their products while experiencing #TheLivpureLife to the fullest.
Speaking on the win, Mr. Sushil Matey, Director – Marketing, Livpure said, “We decided to keep the communication direct by asking users to #FinishYourGlass and urging others to do the same via multiple mediums which converged on a micro-site that would help us reach out to individuals, personally through mobile (SMS) OR through e-mail.”
In a short span of two months, the campaign reached 1.9 million people with 1,24,755 organic impressions, 1,92,113 total engagements on Facebook, 1,55,987 clicks to micro-site and 2,42,550 and counting pledges.
Livpure Private Limited was founded in 2012 in India, with the aim to deliver world's best water and air purification technology. Over a period of three years, Livpure has emerged as India’s fastest growing RO brand to become a strong No.3 player in the RO segment. It is focused on delivering superior water purification systems for home and commercial use across the Indian landscape. Livpure has been a game changer in the industry by launching India’s first Intelligent Touch Technology & Smart RO. Livpure brand is endorsed by cricketing legend, Shri Sachin Tendulkar as the brand values of consistency, quality, reliability, performance resonate very strongly. Livpure, started under the SAR Group, has been formed with SAR Group’s passion towards environment and building a safer World for the future generations with the core focus being water treatment, water purification & complete water management solutions for households and Corporate. (https://www.livpure.in/)